Factors affecting the choice of mobile phone network providers
Tran Huu Ai
The aim of this study is to measure the impact of those factors that lead to customer’s provider choices and the relationship between these factors. Over 393 survey samples show that factors (quality of service, technology, value-added services, customer care services, prestige-brand) explain 62.80% of the choices of the customer’s providers. The results of the study also show that the choice of the
customers have a positive impact from high to low within five factors: technology (β = 0.470), prestige-brand (β = 0378), customers care (β = 0.169), value-added services (β = 0133), quality of services (β = 0.131).
Keywords: Technology, quality of service, provider, brand, choice.